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Pinterest Marketing: 30 Pinterest Strategy Ideas

August 2, 2020 1 Comment
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*This post may contain affiliate links, which means I may receive a small commission, at no cost to you, if you make a purchase through a link.*

As with all aspects of our business, sometimes we just fall into funks. It seems like the daily grind, and we’ve lost the joy to energy to try new things and be experimental. Your Pinterest marketing and Pinterest strategy are no exceptions.

Along the journey of perfection your Pinterest marketing, you’ll get tired or lose momentum from time to time. 

That is precisely why I wrote these 30 quick Pinterest marketing ideas. Each one is short, spicy and actionable – ready to slingshot you out of any rut you may be in with your Pinterest marketing.

And, if you’re not in any kind of rut, these are just 30 solid Pinterest marketing ideas to help get you more results out of your Pinterest marketing! 

Complete some of these today and save the rest for a rainy day – pause now pin it so that later you can find it easily!

A Quick Intro To These Pinterest Strategy Tips

These Pinterest strategy tips are written with the assumption that you already have been working on your Pinterest game. So you’ll hear some lingo thrown around like Tailwind, Canva , pin covers, etc.

Here’s a super quick intro in case you’re not familiar with these terms.

  • Tailwind is the scheduling platform that automates your Pinterest strategy and keeps it consistent. This link will get you a free month to try it out, and it may also give you another free month if you’ve already tried the free trial but haven’t paid yet.
  • Canva is a web-based (translation: no downloaded software – score!) graphic design platform. It’s crazy user friendly and comes fully loaded with Pinterest templates that you can start customizing immediately.

If this is a little too advanced and you’d like to take things slow and have one-on-one help with your Pinterest strategy, why don’t you email me and we can talk about Pinterest coaching?

Okay, now let’s get sling-shotting, friend!

30 Quick Pinterest Marketing Ideas

1. Showcase your authority on your pin covers.

This can be as simple as adding this line: “Tips / advice / etc ….from a dermatologist / mother of 5 / full-time traveler” 

There are two reasons that a pinner clicks on a pin – the pin cover, and the title. Put your best foot forward! You don’t need to list your resume, but it’s good to put your best face on and give credit where credit is due.

This doesn’t have to be an official accolade, it can even be something silly! For example, one of my top blog posts of all time is titled “EcoEgg Review From A Laundry Lover.”

Be creative and put your best foot forward.

2. Upload your Instagram posts to Pinterest.

..just remember to write a keyword-rich description to make them discoverable in searches.

How long do your IG posts normally work for you? Maybe 24 hours? A week? Let’s extend that, shall we *snaps fingers*

To pin your Instagram posts, open Instagram on your computer. Click the Tailwind “schedule button,” and the Tailwind pop-up will appear. The description will be auto-generated and say “Photo by…” and that’s what you need to change.

For help writing descriptions that convert to search rankings, keep scrolling to Pinterest strategy tip #30.

3. Join and add your content to a Tailwind Tribe within your niche to meet people within your creator community and potentially explode your reach.

One of the most frequently asked questions that I hear from people tackling their Pinterest marketing is: “Am I supposed to re-pin other people’s content, even if it’s similar to mine? Aren’t I helping my competitors?”

Rising tides raise all boats. You shouldn’t be afraid to share content from your creator colleagues.

In fact, instead of competing with fellow creators in your niche, Tailwind Tribes offers you a direct way to connect and share each other’s content.

4. See what your potential readers are searching for by going to the search bar, typing in one of your subject areas and seeing the suggestions.

Writing converting descriptions for every single piece of content is a task. Let Pinterest do a little of the heavy lifting for you by letting it offer suggestions around your topics.

Keep scrolling for more description-writing magic: one of my last tips at the bottom is a description-writing formula that walks you how to write a converting description.

5. Make a seasonal pin cover for all your evergreen pieces.

Evergreen is queen – which means that if you have the choice between writing a seasonally-specific piece of content or one that’s relevant year-round, you’ll get more mileage out of the year-round one.

This single Pinterest strategy tip will help you get so much more mileage out of your content.

Let me give an example from my own blog: I have an evergreen blog post on Amtrak train travel in the US. But travel is multi-dimensional, and this post can be offered to readers in so many different ways. See some of my seasonal twists in the image below:

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Pinterest marketing_Kayla Ihrig_Writing From Nowhere
6. When you create your seasonal pin cover, don’t forget to tweak the description to include relevant seasonal keywords.

The description should change somewhat with each seasonal pin cover. Ask yourself: what will people be specifically searching that should bring them to this pin?

7. If a blog post doesn’t get a lot of traffic in the first 2 months, create a new pin cover and rewrite the description and try it again.

One of the greatest gifts Pinterest gives us is the chance to try again. You’re allowed, and actually encouraged, to change up old imagery and put out graphics that are more in-tune with what pinners are searching for.

An initial pin cover not performing well is not the end of that piece. Don’t sweat a flop – but if it’s happening again and again, examine your content.

Further down, I even share my very first pin I ever made and what I’ve done with it since.

8. Immediately point pinners to your biggest and best resource by adding it to your Pinterest bio: [ *your bio* … Start Here: *shortened bitly link* ]

Pinterest marketing, just like all marketing, should be a journey for readers. You should lead a viewer down a path that helps them understand your brand and see what value you have to offer them.

This can be as simple as adding your best resource to your Pinterest bio.

When a pinner sees your content on Pinterest and heads to check out your account, they’ve already taken the first step down this path. Make the second step clear to them, and invite them along.

9. Include the big 3 branding elemnets on all of your pin covers.

Drum roll. I present: The Big Three:

  • your brand colors
  • up to 3 brand fonts
  • your website name or logo

Don’t over-complicate your pin design in the beginning of your Pinterest strategy game. Just stick to your colors, the same fonts and always include your website name or logo. Make it you.

Keep reading down to Pinterest strategy tip #21 for one of my top pin design hacks.

10. Have you ever added a new board, but then gotten annoyed trying to rearrange your boards the clunky way on desktop? Do it on the app for a much faster and streamlined experience.

It makes sense to add new boards to your account as your Pinterest marketing strategy matures and you’ve been in the game for a while. Personally, I add a new board or two to my clients’ accounts every month.

But Pinterest automatically adds your new boards to the front of your account, which is not where they belong. Your very first board should be your personal brand board with only your account. Everything else should come after that in order of relevance.

To rearrange easily: open the app on your phone, go to your boards list and hold down one of your boards. Click on the arrows.

11. Double your number of pins by adding a pinnable graphic like the one below to every single blog post.

Your pin cover isn’t the only thing that you can pin from your blog posts. Quotes, infographics, photography, etc. can also be uploaded to Pinterest.

Pinterest marketing_Kayla Ihrig_Writing From Nowhere
12. When you create a new piece of content, pin it to up to 10 relevant boards to help with SEO.

One of the facets of Pinterest’s SEO is boards. The algorithm looks at what boards a piece of content is pinned to as an indicator of what the piece is all about.

For example, by pinning a tofurkey recipe to boards like vegetarian dinner ideas, Thanksgiving, autumn recipes, etc. you tell Pinterest that this piece is applicable to these searches as well.

When you use Tailwind, it will automatically notify you if you’ve accidentally pinned to more than 10 boards at once. Tailwind is watching your back to keep you within current best practices!

13. If you’re trying to choose between too many beautiful images for your pin cover, create a video pin on Canva, and insert a slider that flips through your different images.

Like that one! 👆 Hit play to watch. Have you started dabbling with Pinterest video pins yet? It’s a somewhat new Pinterest feature which may feel daunting at first, but can really make you stand out in a sea of search results.

To make a slideshow pin, open Canva. Click ‘create a design,’ and type in ‘slideshow video.’ You’ll see a number of different templates there (I chose one of the travel slideshow video templates). Create your slideshow, and export as an MP4 when you’re done.

In another Canva file, create your pin cover. You can use a still image as a placeholder while you edit the design. When you’re done, insert the MP4 where you want the images to appear. Export as a MP4 and upload to Pinterest!

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14. Pinners open Pinterest to learn, plan and be inspired. Make an inspiration post with quotes that will resonate with your ideal reader, and pin each one of them individually for a massive boost of repins.

Some people will roll their eyes at the suggestion of feel-good content like this. But pinners love inspirational and vibe-y content.

A business coach could create mindset graphics (such as affirmations), a healthy living blogger could create quippy health tips (“if you’re reading this, drink some water”), etc.

If you’re not sure where to start, think about the things that inspire you and put you in the right mindset.

15. Visually welcome viewers to your brand by setting your profile cover to pull pins from your brand board.

You’ve worked hard on developing your brand. Put it center stage on your Pinterest account with your profile cover.

Go to your profile, click on the ‘edit’ pencil icon. Select ‘choose pins’ and select your brand’s board. This should be the first board on your account.

An exception to this would be if you’re still a new brand and you don’t have very much original content just yet. If that’s where you’re at with your Pinterest marketing, keep this tip in mind for when your brand is a little more built up.

16. Use the Pinterest Trends tool to find traffic opportunities, or check your keywords.

For example, the keywords “travel photos” and “travel photography” have completely different search volumes. Who knew! Using the wrong one may be undercutting your reach.

This is still a new tool that is in its beta testing, so be warned that the search terms don’t offer complete coverage of any one niche, but it still has a lot to offer your Pinterest marketing.

17. Also use the trends tool to see when seasonal traffic starts to pick up, and use that information to help you plan content creation

Let me blow your mind: Christmas traffic starts picking up in July.

Okay, maybe you’re thinking July? that sounds about right! I usually have my first Christmas gifts bought by the end of summer.

I see you. And I love it.

But for everyone else who may be less Christmas-inclined, this may be a surprise and very insightful as to when to prepare your content for each season.

18. Hide pin covers within your blog posts with the WordPress plugin Tasty Pins 

A common complaint I hear from people working on their Pinterest marketing is that you have to insert each graphic int the body of the blog post. Well, my friend, that’s a thing of the past with the Tasty Pins plugin! I’ll show you in the video below.

The plugin hides images, so you can insert as many graphics as you want without clogging up your blog post. the plugin also gives you full control over the description for every single image (translation: perfect SEO control).

19. Pin any off-brand content to secret boards to avoid confusing pinners who come to your account.

You may thinking, “really Kayla? This is old news.

To which I say, if you’re new to Pinterest marketing, everything is new news! Yeah! This one is specifically for you guys.

And for everyone else, I’ll give you a little freebie: Do you know about another sneaky little feature that’s like a cousin to the secret boards?

It’s a newer feature that allows you to only show boards at specific times of the year. Go to one of your boards, click ‘edit board,” and you’ll see the ‘dates’ setting.

20. New photography added to an old post? Make a new pin cover with updated photos for a fresh look.

Since by point 20 of this long-🍑 post we’re basically friend, I’m going to show you the first pin cover I ever created.

It’s all kind of wrong. The photos aren’t dynamic at all. I exported it wrong so the color blue got all wonky. There’s no branding (and, this exact pin cover was actually ripped off and stolen, which was easier without any brand name on the image).

This image is 2 years old. And now? When you search “Amtrak review” on Pinterest, this same blog post is the very first result. But, with a much better image.

Update. Improve. Refine. Repeat.

21. Create your own custom on-brand “filter” in Canva for your pin covers by adding a rectangle of one of your brand colors over photos and taking the transparency down to 10-20%.

This is a great secret weapon for anyone who uses stock photography. Add one of your brand colors over images to help give it some personalized style and add cohesion to images.

22. When scheduling your original content on Tailwind, use the interval feature to automatically schedule your pins at the optimized time slot for the day and space them out across your schedule.

You can find the interval feature when you select more than 1 board to schedule to. ‘Use interval’ appears in the bottom left-hand corner.

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It’s important to not blast Pinterest with the same pin and come across as spam. It’s recommended per Pinterest’s current best practices to space your content out and Tailwind does this for you (think a steady drip, not a gush) (why is the word gush so gross?).

23. Clean up your account by removing yourself from any group boards that aren’t performing well for you.

If you’ve been on Pinterest for a long time, I bet you’re a part of some pretty random group boards. Or, at the least, you’re a part of group boards that aren’t performing for you.

Do a little account clean-up and remove yourself from any of these boards that aren’t performing (and if that’s all of them, it’s okay. Focus on your Tailwind Tribes, most people get better results there).

24. Create a seasonal board for every season and pin relevant content there to.

Once your Pinterest strategy is up and running, your biggest task is to keep your Tailwind schedule full. I’ll be honest: at some point in your Pinterest marketing journey, this will become a thorn in your side.

Finding new content to pin becomes more and more of a task after years of pinning within the same niche. Mix it up by creating a board for each season that’s related to what you do.

25. Create 4 different templates for your pin covers. You don’t have to use them all, but still push yourself to create different designs.

Design truth bomb: the first draft of a design is usually not the best we can do. Push yourself to create different designs for your content.

Even if you decide to only use one, your design will be better for it.

26. Check your “board insights” on Tailwind to see how many repins each board is getting per week.

This will be a compass pointing you toward your most viral board, and could give you a clue as to what kind of content to create.

27. Include a photo of yourself on your pin covers to stand out amongst stock photography and showcase your authenticity.

It may feel intimidating to show yourself in your branding, but I encourage you to try to find comfort being the face of your brand. There’s an inherent sense of trustworthiness to seeing someone in their brand.

28. Tweak the design of your pin covers at least once a year to keep the designs fresh.

Your designs should constantly be evolving and improving. Now, this doesn’t mean that every single pin cover needs to be different, but don’t be afraid to change. Keep it fresh, yo.

29. If you’re struggling to fill your Tailwind queue, try adjusting your search terms.

Sick of getting that little yellow box on Tailwind telling you that you’ve already saved that pin? I feel you. And I’ve got you.

Instead of, say, organization tips, narrow your search by adding the words ‘quick,’ ‘easy,’ ‘hack,’ ‘professional,’ ‘2020,’ etc. This will yield fresh results.

30. Do you ever struggle to write your pin descriptions? Follow this simple description-writing equation.

Your blog post is done, you have a beauty of a pin cover and you’re ready for it to hit Pinterest like hotcakes! something like that

The last step is that pesky keyword description writing. Let’s turn pesky into simple and break down what you need to include in your description.

Your equation:

5-7 researched post keywords
+ 1-3 brand keywords
~ strung together into full sentences ~
+ 1-4 hashtags at the end
= keyword-rich description 💥

Wanna see what that looks like in real life? Here is the description for this blog post:

Researched keywords
Pinterest marketing
blogger tips
Pinterest strategy
online business tips
website traffic increase
blog traffic Pinterest
blog traffic tips
+ Brand keywords
Pinterest coach
digital nomad business
+ Hashtags

Looking for a website traffic increase from your Pinterest marketing? These online business tips will help you increase blog traffic and level-up your Pinterest strategy. I’m a Pinterest coach, and these blog traffic tips have yielded huge results for my own digital nomad business and my clients looking for blog traffic Pinterest. A website traffic increase doesn’t have to be so difficult with these blogger tips! #Pinterestmarketing #blogtips #digitalnomadbusiness

30 Pinterest Ideas Conclusion

Houston? Do we still have contact? This was a lengthy post but I’m confident that these tips will help your Pinterest marketing strategy. Share this with your business bestie or anyone who is working on building their brand and improving their Pinterest marketing!

1 Comment

  • consciouscatwalk August 3, 2020 at 3:38 pm

    I don’t really use Pinterest that much, but these are great tips, and I will certainly refer to them if I start using Pinterest more!

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    I'm Kayla

    Hi, friend! I'm Kayla 🤗 I'm a conscious living blogger who fell in love with Pinterest and SEO, and now I help other creators tap into the life-changing magic that lies within connecting your dream with its people. Read More

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