One of the greatest things about Pinterest for creators is the ability to upload multiple pins pointing to the same URL. What a gift! You can experiment with different images and titles, show off new branding, use a set of templates, or just get another chance if your initial pin flops.
You can even bulk upload certain types of pins.
Pinterest is a search engine, not a social media platform. Which means that every single pin you upload is discoverable in searches and acts like a new bridge into an old piece of content.
It’s one of the most amazing aspects of being a creator on Pinterest. Uploading multiple pins allows you to drive traffic to old content while simultaneously A/B testing what kind of designs resonate most with your audience.
This is allowed, and (when done correctly) actually encouraged by Pinterest! But you need to upload your pins the correct way or you risk being caught in the Pinterest spam filter, being suspended from Pinterest, or just wasting your time.
That is a gift of such magnitude that it can no longer be ignored. This is not a drill! Save this blog post so you can find it later and look for opportunities in your content right away.
Why You Need To Upload Multiple Pins For The Same URL On Pinterest
Before you can correctly upload multiple pins for one URL, you need to understand the three big wins that you’re tapping into.
If these tips feel too advanced, you may benefit from taking a Pinterest course. The only one that I recommend is called Pinterest Popular and it will teach you everything that you need to go from 0 to scaling your account.
1. Different Images Appeal To Different Viewers
Let’s use an example of a travel blog post. A wanderlust-y, gram-worthy travel shot is going to attract some viewers. But, that will also repel some viewers. No matter how beautiful the picture is, hyper-curated photos will always turn off some viewers.
Does that mean that you shouldn’t use them? No! It just means that you should use multiple types of imagery so you can appeal to many different types of viewers.
An image of you trying to catch a cab in the pouring rain after a red-eye flight will (no matter how un-gram-worthy) will attract an entirely different audience who may have scrolled past the hyper-edited photo.
This is your opportunity to appeal to a wide base of viewers. It’s vital that you tap into those opportunities if you’re going to reach your traffic potential.
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2. Expand Your Keyword Base
A single Pinterest description can only contain so many keywords. By uploading multiple pins pointing to a single URL, you have the opportunity to multiply your keyword usage over and over.
Want me to make a keyword bank for you of all of the search terms your readers are using on Pinterest? Get a Pinterest audit:
3. Tap Into Seasonal Searches
A huge pillar of Pinterest searches is seasonal content, or more broadly, planning moments. Think: your Halloween costume ideas, gift guides, potential tattoos.
Are you even ON Pinterest if you don’t have a tattoo idea board??
The best type of content to produce is evergreen content, AKA content that is essentially relevant year-round. However, by uploading multiple pins for every URL, you can tap into the tidal wave of seasonal searches.
Do you have content that could have a seasonal edge? Is there an opportunity to tap into the waves of Christmas, summer, Easter, wedding season searches?
Look for those opportunities and present your content with seasonal keywords and a seasonal pin cover.
All of these benefits require correct planning and implementation, so let’s move on to the execution!
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Wrong Ways To Upload Multiple Pins Per Post
I don’t usually harp on the negative on Writing From Nowhere, but I want to start with the wrong before we talk about the right way to do this.
There is an effective and ineffective way to upload multiple pins for each URL. Do any of these ineffective traits sound familiar?
- touching on the same angle for each pin
- using the same title and description
- using the same KEYWORDS in your title and description
- uploading the pins back-to-back
- pinning them all to the same board
If you’ve been guilty of pinning this way in the past (I have been, too) don’t sweat it; just decide today to not undercut your reach anymore.
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How To Correctly Make Multiple Pins For The Same URL
If done incorrectly, this is a huge waste. Remember WHY you’re uploading multiple pins for the same URL: you’re doing this to appeal to more viewers. Doing that correctly starts with the graphics.
Step 1: Make Your Graphics Intentionally
Let’s pick up the travel example we use earlier. How many angles do you see represented in these three pin covers below?
They’re all inspirational and wanderlust-y. These three graphics were an opportunity to appeal to more pinners! But instead, they appealed to one viewer over and over again.
The list stopped at inspiration when it could’ve wagered:
Don’t make pins that leave these five other angles out in the cold.
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You communicate these different angles in the imagery that you choose and the language that you use.
Remember that this ALWAYS boils down to: why should the pinner click? Don’t make them guess, because they won’t. If you leave a void where the pinner is unsure if you’re worth clicking on over the other competing pins, they will just keep scrolling.
Here are some alternatives to the wanderlust imagery to help you get the ideas flowing:
Go back to your piece of content that have underperformed on Pinterest and ask yourself:
- Is there a fear angle?
- Do I have expertise that will persuade the viewer to click?
- How can I make the viewer insanely curious?
- What emotional word can I include in this headline?
Need some help with pin design? Use my most successful ones!
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Step 2: Optimize Each Pin Uniquely
Now that you’ve created multiple pin covers for each piece of content, you need to upload them correctly. Don’t just copy/paste the same title and URL for each pin.
Need help with optimizing? Read my complete Pinterest SEO guide.
Creating three pins for the same URL and optimizing them all for the same keywords is cutting your reach by two-thirds!
This requires you to do Pinterest keyword research so you can find multiple search opportunities.
Let’s look at a hypothetical frozen margarita mocktail recipe. The keywords are bolded:
- This is the alcohol-free frozen margarita recipe you’ve been looking for!
- Searching for the best alcohol-free frozen margarita recipe for summer?
- Mix up your summer party with this crowd-pleasing alcohol-free frozen margarita recipe
All three of those descriptions use the exact same keywords, when they could’ve tapped into more searches. These are three effective descriptions:
- This is the alcohol-free frozen margarita recipe you’ve been looking for!
- You will love this healthy virgin margarita recipe that will leave you feeling refreshed instead of hungover
- Take your marg-making to the next level with this virgin frozen margarita recipe with raspberries
See the massive opportunity to be shown in more searches? Don’t undercut your reach by copy/pasting the same description. The same goes for the title!
Besides pin optimization, there are a lot of optimization opportunities that go into your account itself. Learn the ins and outs in my guide to setting up a winning Pinterest account.
Need help finding your keywords? Read my Pinterest keyword research guide or watch the video:
Or, you can skip the optimization guesswork altogether and use my Pinterest SEO templates.
You receive a:
- Google Doc with 20 plug-and-play pin descriptions
- Pinterest SEO checklist and guide
Step 3: Select A New Board Each Time
Board selection is a part of the Pinterest optimization process. Pinterest looks at what boards pins are being saved to and uses that information to learn when a pin is relevant. You undercut your reach there when you pin the same URL to the same pin.
Pin each pin to a new board every time to maximize your optimization potential.
Read more about board best practices in my Pinterest for beginners guide.
Step 4: Space Them Out When You Upload
How long should you wait between uploading a pin pointing to the same URL?
It’s a hot question in the Pinterest world, and there’s really no permanent answer.
The Pinterest algorithm is ever-changing, like all online distribution platforms, so what works today might not work in a month. I can’t predict the future, but I can tell you what I’m seeing work right now:
Space your pins out at least a week. I manage many accounts as a Pinterest manager and I’ve noticed that pins perform better when they haven’t been very recently uploaded.
There are other opinions out there, and I won’t argue with them. Maybe it’s fine to only wait 4 days, or 24 hours, but with the trigger-happy spam block, I air on the side of caution.
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This ability to try again and again for more exposure with your content is one of the main differences (and opportunities) between Google and Pinterest.
Do you feel ready to make intentional, effective pins for your website?! I hope all of your questions have been answered and the fog has lifted on how to execute this part of your Pinterest strategy effectively.
I’m always rooting for you and your website! If you still have questions, drop them in the comments or send me an email at [email protected].
Do you love Pinterest enough to become a Pinterest manager yourself?
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