Last Updated on September 10, 2022 by Kayla
It happens to all of us – one day you go to your Pinterest account, wanting to invest some quality time into growth, but you can’t find the magic. There’s no fun, electricity or creative flow. You’re simply out of ideas; and this can go on for a dangerously long time if you don’t fix it. Fear not: because that’s what these 30 (!!) Pinterest marketing tips are going to remedy.
As with all aspects of our brand, sometimes we just fall into funks. It seems like the daily grind, and we’ve lost the joy and energy to try new things and be experimental. Your Pinterest strategy is no exception.
And this feeling is exasperated when it feels like you’re not getting good returns on your investment, anyway.
In this situation, you’re like a boat run aground on the shoreline, and I’m a tugboat coming to pull you back out to sea.
There are a few common causes:
- Frustration with what’s ACTUALLY working with the algorithm
- Uncertainty about how to approach new features
- An overall feeling that Pinterest might not be working anymore
The truth is, a LOT of people online say that Pinterest doesn’t work anymore. But the platform has just changed, and creators getting results relies on adaptation.
Friendly reminder: it was ALWAYS going to change. Not one single platform online has stood still, and Pinterest is no different.
Many accounts are still growing. This includes brand new accounts, older accounts and very specific niche accounts.
I’m saying this from experience because as a Pinterest manager I run accounts for clients that fit into each of these categories.
This list of Pinterest marketing ideas is here to give you momentum again and slingshot you out of your rut and into growth again. They’re each short, spicy and actionable to help you improve your efforts right away.
And, if you’re not in any kind of rut (hurray!), these are just 30 solid Pinterest marketing tips to help get you more results out of your Pinterest marketing!Super helpful mega-list of Pinterest marketing ideas #pinterestmarketing #bloggingtips Click To Tweet
Pause now to save this for later:
📌 Save for later! 📌
How Does Pinterest Work For Marketing?
Pinterest is in reality a search engine, NOT a social media site. That means that just like Google, millions of users open Pinterest and search for answers to queries.
But UNLIKE Google, Pinterest doesn’t scrape the entire internet for answers. It scrapes content (AKA pins) that creators have made themselves.
For brands, this means that it’s much less competitive than Google (hallo, opportunity).
Have you been unsure how to use Pinterest for business? The basic process of Pinterest marketing is simple:
- Brands create pins (which can be images or videos)
- They use keywords to describe the content (for example “apple cider recipe”)
- Then when a user searches “apple cider recipe” they see pins that answer their query. They either click on a pin and visit your website or save it to their account to find later. Hopefully both!
- The more users engage with your content, the more your content will be shown to other users
These Pinterest marketing tips will help you grow your Pinterest strategy leaps and bounds. But don’t dive in just yet.
Read Safety Instructions To Avoid Electrocution
Okay, that headline was a lie, but I had to get your attention. Because most people don’t read introductions. But this one matters.
There’s a LOT of bad advice on the internet. Not new, right? But that includes bad Pinterest marketing tips.
So I want to show my cards upfront and let you know that this isn’t thin-as-tissue-paper-advice about going viral after uploading TikToks.
So let me be upfront with you about any Pinterest marketing strategy:
- Sustained Pinterest success is built slowly
- Virality is temporary (what goes up must come down)
- So are Pinterest ads (AKA promoted pins)
- Pinterest will only be an effective funnel if you set yourself up for success
Didn’t mean to drop the hammer, but I want you to stick with Pinterest and get real results! Incorrect expectations are a surefire way to lose momentum.
Speaking of momentum… it’s time to get sling-shotting my friend! These easy Pinterest marketing ideas are broken down into 5 categories:
- Reach and search discovery (SEO)
- Getting pinners to click
- Earning trust and fostering connection
Starting from the top!
Reach And Search Discovery (SEO) On Pinterest
1. Claim Your Website
Many accounts, from beginner bloggers to established companies, skipped the step of claiming their website upon establishing a Pinterest business account.
IF you have a website, your Pinterest profile is not set up correctly until you’re claimed it.
If you’re only creating idea pins, you can skip this step.
It is also not unheard of for Pinterest business accounts to lose their claimed status at some point, for no fault of their own (just a bug in Pinterest’s system).
Without a currently claimed website, Pinterest will limit your account’s reach significantly because it can’t verify anything that you’re publishing your own content on Pinterest. It also makes your account look unprepared for pinners.
Pro tip: Sometimes, despite following the steps correctly, websites just WON’T claim. If you’ve tried and failed on your own, put in the below help ticket.
Go to the Pinterest contact form, select “Creators and creative tools,” then check the box “Claim website or social media.”
Enter your account details and this message:
Hey there Pinterest team! I’ve followed all of the steps to claim my website, but still I can’t get it to work. Can you please help me from the backend and let me know what I need to do? Thank you so much!
Action item: check your website for the claimed website icon and if it’s missing, follow these steps to fix it ASAP.
2. Optimize Your Account
Remember that Pinterest is a search engine? Not just your PINS need be optimized; your entire account needs to include keywords.
Speaking of search engines and Pinterest, up your Pinterest AND Google game with these 5 Pinterest vs Google opportunities.
Record scratch: what are keywords on Pinterest? Keywords are the terms that users type into the search bar. For example, the keyword for this content is “Pinterest marketing tips.”
In your account bio, you need to include keywords related to your content and simultaneously convince readers to follow you.
How to set up your Pinterest about section:
- Write your BRAND name in the “name” section
- Include keywords in your description
Pro tip: Many bloggers will use the about section to describe THEMSELVES (example: Pinterest blogger). But it’s better to describe your CONTENT (example: Pinterest marketing tips).
Remember that pinners are always searching for answers and not job titles.
- Let users know why they should follow you
When a viewer clicks through to your Pinterest account, they will decide in milliseconds if they’re going to engage or leave. If it’s not abundantly clear that your content is relevant to them, they will leave.
Be human and not corporate in your about section. This isn’t a pop quiz on your elevator pitch – it’s an extended hand to follow you.
Here’s how those two approaches look side by side:
Complete this step to help your account be discovered in more searches and to have more successful conversions.
Action item: Tell viewers how your content can help them while using keywords.
3. Optimize Your Boards
Boards are an important (and easily overlooked!) opportunity for optimization on Pinterest.
Here’s how board optimization helps your content be discovered:
- Let’s say you have a sweet potato recipe on your blog. You save this the board “Thanksgiving dinner ideas” and Pinterest learns that this pin is related to Thanksgiving dinner.
- Then someone else saves the recipe to “autumn dinner ideas,” and Pinterest learns about this new facet of your pin.
- Using all of this information, Pinterest shows your pin to users in searches, the smart feed, and the “Today” tab when they think it is relevant.
The board name should be clear, and every public board should have a 2-3 sentence description that uses relevant keywords.
If you completed this step when you initially set up your Pinterest account, go back and check your account for boards that were created spur-of-the-moment and the descriptions were forgotten.
Action item: Write a 2-3 sentence description for every public board on your account.
Don’t miss any other steps for setting up your account either. Use my Pinterest account set-up guide to make it easy.
4. Create Diverse Pins For Every Post
Your Pinterest thumbnail (pin cover) isn’t the only thing that you can pin from your articles. Add any type of pinnable image to offer more pinning opportunities from your website:
- Before and afters
- How-to or steps
Remember that every piece of content can appeal to different viewers and provide unique value.
Action item: Create 3 different types of pins for each blog post.
5. Tap Into Seasonal Searches
Seasonal content offers a tidal wave of searches. Do you have content that could potentially have a seasonal edge?
Is there an opportunity to tap into the tidal waves of Christmas, summer, Easter, wedding season, etc. searches?
Look for those opportunities and present your content with seasonal keywords and a seasonal pin cover.
Just make sure your pins look nicer than these ones (these designs are for demonstration purposes only! don’t try this at home). I have pin templates for you that come with even more bonus Pinterest tips.
Align your most important content with seasonal searches.
Action item: Find 5 seasonal edges for your existing content.
Check-in: Do you feel like you’d benefit more from a Pinterest roadmap, with video tutorials and checklists for every step of the way? There are a hundred (probably) Pinterest courses but the only one that I recommend is Pinterest Popular by Nadalie Bardo.
6. Use The Pinterest Trends Tool
Now that you’re planning on making seasonal pins for your content, make sure you don’t miss the boat on publishing!
It takes months for new content on Pinterest to be shown in searches. If you wait until the moment of a seasonal peak to upload, you’re too late.
Plus, pinners turn to Pinterest to plan. Users WANT to see holiday content before December. They’re squirreling away ideas for later to make their lives easier.
Plan out all of your seasonal content 3 months in advance. Use the Pinterest Trends tool to track when searches begin.
This screenshot is of the Pinterest Trends Tool. Use it to help you plan.Searches for Halloween on Pinterest start picking up in June. Use these tips to plan your seasonal content #Pinterestmarketing #Pinteresttips from… Click To Tweet
This also gives you the opportunity to be the first cookie recipe that pinners see instead of the 170th.
Action item: Make a list of your seasonal content and search for when relevant searches start to pick up using Pinterest Trends.
7. Name Image + Video Files
Just like Google, Pinterest takes the name of the uploaded image file into consideration in the algorithm. Don’t leave money on the table by naming files “pin cover.png”.
Use this naming convention:
This tip goes even further on Google. If you Google yourself or your brand, do users find you?
If you have a public brand, it shouldn’t be difficult to find you. The Google image search function is also a major traffic opportunity for your brand.
There’s no way to edit this on already-uploaded pins, but do this correctly moving forward.
Action item: Name all of your pin files with keywords and your brand name.
8. Write Keyword-Rich Descriptions
This one is a biggie my friend… This is the search engine optimization (SEO) of Pinterest.
If you’re only going to implement one Pinterest marketing tip, make it this one.
Because without keywords in your description, your pins won’t show up in search results.
Keywords (the words that people search for on Pinterest) need to be included in key places in order for the algorithm to know what this pin is all about.
Here’s a checklist. Use keywords in:
- Your pin file name
- Pin title
- Pin description
- (bonus) it should be saved to a board with keywords in the name
Let’s look at how this goes down in practice. For this pin example:
- File name: blog-post-outline-4-Writing-From-Nowhere
- Pin title: Blog Post Template For Faster Writing
- Saved to board: blogging for beginners
- Description (keywords are bolded): Use this blog post template for good blog posts that are well structured and optimized for SEO! Before you write your new post in WordPress or design a new graphic in Canva, take a step back and think about the layout of your new post. Creating a blog post outline helps you create better content faster! Grab your free template now at Writing From Nowhere!
When a user searches for a query that’s related to your content, you want to show up here in search results:
Here’s the pin being used in this example if you’d like to see.
Make sure that your optimized description is written for humans and doesn’t read like a string of keywords (and don’t use hashtags – they’re outdated).
Action item: Include keywords in your pin title, file name, description, and on the pin itself.
Are these Pinterest marketing tips feeling overwhelming? Read my beginner Pinterest guide to help break down the basics.
9. Optimize For Synonyms
Creating 3 pins for 1 piece of content and optimizing each one for the same keywords is cutting your reach by two-thirds.
After all, only so many users will search the keywords you’ve selected. For any given search term, there are synonyms that will be searched just as frequently.
For example, some people will type in “virgin bloody Mary,” and other users will search “bloody Mary nonalcoholic” (see image). Finding synonyms instead of using the same keywords is pivotal.
Optimize every piece of content for unique keywords to maximize your reach.
Action item: Identify 2 synonyms to your main keyword and include them in your pin description.
10. Get Keywords From The Search Bar
Have you ever noticed that the search bar on Pinterest auto-fills popular search terms as you’re typing?
This is a fantastic place to find long-tail keywords.
Long-tail keywords are simply more specific keywords. The more specific your keywords are, the more likely it is that your pin is the resource people wanted to find.
For example, the search term “dinner ideas” is extremely broad and the algorithm will guess what the viewer actually wants to see. Do they want cheap, easy, fast dinner ideas? It’s like trying to guess what number I’m thinking of. There are going to be more incorrect answers than right ones.
The long-tail keyword “vegetarian dinner ideas fast” is much more specific, and the odds of a viewer wanting to find your pin are much greater.
For a refresher on Pinterest keyword research, watch here:
Action item: Use the search bar to find long-tail keywords related to your root keyword, and include all relevant words.
11. Tell Website Readers To Pin
When a user pins content from your website to Pinterest, it speaks *volumes* to the algorithm. This is called a user-generated pin, and you should be capitalizing on this by asking users to pin when they’re on your blog.
You can use the exact same message that I use on my blog:
Copy and paste this HTML:
<p>📌 Save for later! 📌</p>
Pro tip: insert this automatically into every blog post using the AdInserter plugin.
Action item: Make a custom message asking readers to pin content to Pinterest straight from your website and insert it above your pin image in your blog post.
12. Share Your Pinterest Account
You can help grow your Pinterest account off of Pinterest.
What is this cryptic tip?? To reach maximum growth, you need to leverage your existing social media marketing efforts to grow your Pinterest following.
I’m talking about asking people to follow your Pinterest account across all of your social media platforms:
- Asking your LinkedIn connections and followers to follow your account
- Same on your Instagram stories to tap into your followers
- Plus Facebook friends
- Canvas all social media channels that you’re active on
- Your email list (add it to your automatic nurture series)
- And send it directly via text to your friends and family
- Read here for even more ideas on sharing your Pinterest account
Pro tip: tell your network that it helps you even further if they click and save your content when they see it, and specifically ask them to engage with your content moving forward.
Most people don’t think about algorithms on a daily basis (the luxury!) so it won’t be intuitive for everyone to engage. You have to ask specifically for the support that you wish to receive.
Action item: Ask your existing audience across social networks to follow your Pinterest account and engage with your content.
13. Publish ALL Types Of Pins For Traffic
Pinterest isn’t just static pins (image pins) anymore!
There are 3 types of pins that all creators should be publishing leading back to their website content:
- Static pins (PNGs or JPEGs) – example
- Video pins (MP4s or GIFs) – example
- Carousel Pins (either PNG/JPEG or MP4/GIF but multiple pages long) – example
There are 2 additional types of pins (idea pins and product pins) but we’ll get to those in a minute.
There are a few big reasons why creators shouldn’t stick to just one pin type:
- It’s important to engage with platform features
- Some users will just prefer one type of pin over another
- It’s easier to rank for certain types of pins
Action item: Create a static pin, video pin and carousel pin for every single blog post.
Psst. Do you love Pinterest enough to make it a job? See if becoming a Pinterest manager could be your dream job!
14. Make Idea Pins
Idea pins are a tricky type of Pinterest content because they don’t lead to website traffic.
Record scratch: yes, you read that correctly. Idea pins don’t lead viewers back to your website. They engage viewers ON Pinterest, instead of sending them TO your website.
Buuut they increase your account’s overall reach, bring in followers and the algorithm loves them.
Many people just upload their TikToks or Instagram reels to Pinterest without converting the content to be best for Pinterest. Don’t be those people.
Repurposing content is a normal part of a social media strategy, but putting in zero effort and cutting corners ISN’T. Social media content needs to be massaged before it’s ready for Pinterest.
You can skip all of the confusion with my idea pin templates. Each page of the template provides prompts telling you what to include.
Pinterest has explicitly said that you should make content for the PINNER and not just slap content from other platforms onto Pinterest.
You may see TikToks all over Pinterest right now, but I expect that it’s only a matter of time until that’s considered spam behavior.
Take 30 minutes to actually convert the ideas into the correct format:
Here are a few examples to help give you ideas:
Action item: Check your social media analytics and find your most popular pieces of content, then convert them to idea pins. Use my idea pin templates to make it quick and easy.
15. Use Tailwind Communities
Tailwind is a Pinterest scheduler that will publish pins automatically for you at custom times.
Pinterest also has its own scheduler, known as the manual pin scheduler, that’s found directly in the Pinterest app. This is what I use to schedule my pins, but I use a Tailwind forever free account for Communities. You can also check out the full Tailwind spectrum with their free trial to their paid platforms.
Previously called Tailwind Tribes, Communities work like this:
- You join groups of similar bloggers
- You all put your pins in the Community
- Then you all repin each others’ content
Rising tides! This is a fantastic way to improve your repin rate on Pinterest.
Action item: Join Tailwind and join Communities related to your niche. Routinely put your new pins in the Community and re-pin from other creators 2x per week.
Boost Pinterest Website Traffic
With your account set up for success, it’s time to focus on designing amazing pins and getting viewers to click through to your website.
16. Design New Pins For Old Content
What was the first pin you created for your account? Did it have bad graphics and was it poorly optimized?
Or maybe the graphics weren’t even bad, but they’re not the style that gets the most attention these days?
Much like scrolling all the way back on your Instagram grid or any social media platform, you’ll realize that your skills have greatly improved from the beginning of your journey to the present. Let your content reflect that.
If you have not revisited old content, you still have room to grow with existing pieces.
When you’re creating new pin covers for old content, think of this:
- including a current version of your logo
- including more recent photography
- writing a better headline to grab attention
- advertising any expertise that’s developed or any accolades
But remember to write different descriptions for each pin (don’t just copy-paste). Read here for how to upload multiple pins for the same URL on Pinterest.
Action item: Create 5 new pins for each piece of old blog content on your website. Publish these pins on Pinterest with 7 days between each pin.
17. Appeal To Different Viewers
Look at the search process from the pinner’s perspective: let’s say they search “travel planning hacks” on Pinterest.
Some pinners will be attracted to a wanderlusty photograph.
Others will be attracted to a real-life, non-Instagram photo of normal people traveling. You have to keep your target audience in mind, and they’ll react to authentic content and diverse types of it.
Even further across the spectrum, a travel photo showing someone in the pouring down rain or otherwise unpleasant travel scenario will inspire a different type of curiosity.
Creating 3 pin covers all showcasing the same angle is a waste. Appeal to more pinners by forcing a unique perspective on each pin.
Action item: Create pins that speak to different types of pinners for every piece of content.
18. Include A CTA On Every Pin
Pin design may seem intimidating but remember the marketing basics. You should always tell the viewer what you want them to do next.
Adding a simple “save for later” to every pin will increase engagement with your content.
The more engagement your pins get, the more Pinterest will boost them in the algorithm and the more brand reach and website traffic you will get.
Call to action ideas for pins:
- Read now
- Watch now
- Listen now
- Shop now
- Save for later
Build a call to action into your pin templates, or buy pin templates with a call to action already incorporated in the design.
Action item: Add a CTA to every new pin that you produce.
19. Add Text Overlay To Your Pins
Pinterest may have loads of dreamy images, but images with text overlay get more clicks (and therefore drive traffic!). They’re more likely to jump out at viewers who are looking for solutions to their questions and not just “[blank] aesthetic.”
In addition to the improved odds of being clicked, the words on the text are also read and analyzed for SEO.
Pinterest is a visual search engine, and a part of its algorithm is reading text on photos just like it reads your pin title and description.
This is another place to tell Pinterest what your image is all about and tap into another optimization opportunity!
Yes, Pinterest marketing tip #4 ways to use varied types of content, which included photography. Photography is worthy of being used, but it should be a part of a mix of content types, the majority of which should have text on them.
Action item: Add text to (almost) every single pin that you create.
20. Match Visual Search Results
Remember how we just talked about Pinterest reading images for SEO?
It actually does more than just read text – it also uses designs and colors as a part of its ranking factors.
You can see it at play here when looking at the search results for “blogging tips.”
Action item: Before making your next pin, look at the search results and make your style match what’s ranking.
21. Use Emotional Language
Adding an intentional emotional word can increase your click-through rate radically. Look at these examples:
- Shocking cat products (I bet you want to click even if you don’t have a cat!)
- Embarrassing parenting tips
- Life-changing travel hacks
Use this list of emotional words to get your gears turning.
Of course, you need to follow through on whatever shock value you’ve promised. Ask yourself as you write your headlines: which headline would compel you to click?
Action item: Add an emotion or power word to every single pin design.
22. Use Varied Text On Pins
The most important design element in your pin design is contrast. Specifically, on Pinterest, contrast within the text is paramount in getting pinners’ attention.
Play with the font choice, font effects, and font size to find a balanced, contrasting design. Choose contrasting but complimenting fonts and text sizes. See image for exact font sizes, recommendations, and tips.
Action item: Create a visual hierarchy using different font types and sizes on your next pin. Make sure the message is immediately clear.
23. Turn Up Image Saturation
Viewers scroll through hundreds of pins while they’re browsing Pinterest. You have milliseconds to catch their eye.
Be colorful and bold by simply turning up the saturation on your photos. This is a very small change that has a huge impact.
Action item: Turn up image saturation to be brighter (while still looking natural).
24. Showcase Authority On Pins
When Pinterest users type a query into a search, there are upwards of thousands of pins trying to be the answer. What do you personally bring to the table?
You should communicate this on the pin itself; don’t make pinners click through to find out.
If you don’t make it clear why your answer is valuable, the pinner will scroll onto another pin that does communicate its value.
Action item: Add authority to every pin relevant pin cover.
25. Add Time Frame To Pin Covers
Which title would you be more likely to click on?
- How to set up automatic blog shares
- How to set up automatic blog shares in 15 minutes
A timeframe is a power element that compels users to click. Look for opportunities within your content and use them where relevant.
By the way, setting up automatic blog shares is something you should really do. Easy blogging hack!
Action item: Add a timeframe to every relevant pin cover.
26. Identify Multimedia Content Upfront
The most popular content on Pinterest is visual content (photographs) leading to written content (blog posts). It’s the most popular because, in the beginning, that’s all Pinterest had to offer.
Now, there’s a lot of value in sharing multimedia content on Pinterest. However, since this type of content is less common on the platform, you need to identify it on the pin design.
For example, add the YouTube icon for a video, or a microphone to your design for a podcast (see photo). Viewers aren’t always in a place where they can listen to audio content at the moment, and doing this will greatly reduce your bounce rate.
Use this tip to incentivize pinners to save and return to this piece of content when they’re able to play the audio, which will also improve your engagement rate.
Action item: Upload your mixed media content (video, audio) but let the viewers know that it’s NOT a blog post on the pin itself.
27. Create Viral Content (On Purpose)
Have you always thought that viral content was just dumb luck? There’s actually a lot more predictability to it than meets the eye (at least on Pinterest).
Pinterest shared insights into the most viral content on the platform at the October 2020 Pinterest Creators Festival.
After their analysis of the most popular content on Pinterest, 5 characteristics arose:
- Novelty. Fresh, imaginative, use original photography, add value, create a new trend, give something a new spin
- Relevance. Leverage everyday interests, seasonal trends, milestones and cultural moments. Also lean into planning moments, such as weddings, remodeling, etc.
- Highly visual. Lead with compelling images, experiment with editing, composition, color blocking. Make it human
- Positive. More than 30 million people save quotes each month. Inspire people to make, try or do new ideas.
- Actionable. Identify a clear subject or theme. Compel and inspire people to act now.
My experiment with intentionally creating viral content: these 30 phone wallpaper quotes have been shared more than 400k times on Pinterest. Those Pinterest analytics are enough to make anyone swoon!
The key to creating this viral content was choosing an aesthetic-y image matched with a quote that touched on the fear of missing out on life (my target audience’s fear).
The fear my readers experience is the fear of missing out on life. These quotes speak directly to that fear. What fear do your readers or clients have?
After some A/B testing, I discovered that the image is the most important factor in whether or not content goes viral. Choose photos for viral content carefully. Free stock photos can be found at Unsplash and Pexels.
Action item: Intentionally create pieces of content embodying the characteristics of the most viral content on Pinterest to present pinners with what they love most.
28. Get Idea Pin Clicks From The App
With the addition of idea pins in 2020, Pinterest integrated a floating top bar into the mobile app experience. This gives creators the opportunity to entice users to click and scroll through creators’ idea pins WITHOUT being distracted by everything else on the smart feed.
It’s the first time that Pinterest has centered content around the creator specifically, and this reflects what Pinterest said at the Pinterest Creators Festival in October 2020: “this is the first time that creators can publish directly on Pinterest and are able to build their audience on the platform. It’s the start of a new Pinterest.”
The only information that pinners have to decide whether or not they’ll click is your profile picture. Make it stand out!
Use a profile photo where Pinterest users can see your face. This will help entice pinners to connect with you. Consider turning up the saturation to help add more vibrance, and adding an outer circle with your brand color (see photo).
Action item: Create a profile picture that shows your face and jumps out to viewers.
29. Tap Into Exploding Topics
Did you know that there’s an entire page on Pinterest dedicated to what topics are trending?
It’s called the Today Tab, and it gives you a list of daily trending topics.
How to tap into booming searches:
- Create pins that lead back to related blog content on your website
- Even better, create idea pins. You can create an on
- Here’s an example from my brand. I saw that “how to get out of a funk” was trending one day, so I created an idea pin on “how to get out of a funk blogging.”
Action item: Check the Today Tab for a trending topic that you can speak about and create pins that speak to the trend.
30. Community Information
You can increase your odds of being included in the Today Tab by having a complete Pinterest account. I’m referring to the new “community information” section of your Pinterest profile.
Tell Pinterest if you’re a part of an underrepresented group and you may be seeing even more organic exposure.
This is a new feature that was not announced when it was added on Pinterest, so many creators aren’t even aware that they have this account setting.
They rolled this out very quietly, and I reckon you haven’t even noticed this feature in your account settings. People of color, LGBTQA+ individuals, disabled creators, and female-identifying individuals can all self-identify to their benefit.
The lift to underrepresented groups on Pinterest is somewhat new, dating back to 2021. This is what Pinterest says about it in your account settings:
“When you give community information in your Pinterest account settings, businesses and creators that are owned at least fifty-one percent by underrepresented groups may be presented in places like the Today tab.”
Follow these steps to add your community information.
Action item: Go into your account settings and add your community information.
Pinterest Marketing Tips Final Thoughts
Phew, Houston do we still have contact?! If you’re still here after more than 5,000 words of Pinterest marketing tips then I tip my hat to you.
You’re taking your Pinterest marketing efforts seriously and you’re already 10 steps ahead of everyone else who was looking for a one-step fix.
If you want guided help with Pinterest and are looking for an online Pinterest course, the ONLY one I recommend is Pinterest Popular by Nadalie Bardo.
Most Pinterest marketing courses online are outdated or really poorly made in the first place. I know, I’ve taken a ton of them! (#nerd). Half of them don’t even cover the best practices for Pinterest marketing. If you’re looking for direct help managing your Pinterest account, then maybe hiring a Pinterest manager is the better fit for you. See if I look like a good fit on my Pinterest services page.